JAXXON, the celebrity favorite No. 1 men's jewelry brand, has launched its own sports-centered podcast.
While it may seem like an unusual move for a jewelry company to have a podcast platform, JAXXON is all about athletes. The fashion house is the go-to brand for extreme sports icons like motocross legend Carey Hart, skateboarding guru Ryan Sheckler and many more.
JAXXON's podcast episodes include conversations with UFC champions like Rampage Jackson, TJ Dillashaw and Luke Rockhold; motocross stars including Hart and Twitch, and skateboarders like Scheckler and Paul Rodriguez. (One episode even stars actor Chevy Chase.)
JAXXON CMO Bear Degidio and CEO Josh Deemer know they have something innovative with the jewelry brand's expansion into sports media.
"The conduit between culture and sports has never been higher," Degidio shared.
"People want knowledge, but they also want a show they can trust, believe in, and count on for consistent, interesting topics and uncensored dialogue that truly moves the culture of sports and inspires confidence."
While JAXXON is rapidly expanding — the brand also launched the JAXXON HOUSE facility in California's Newport Beach, where athletes can focus on private training and physical therapy — the company remains true to their roots, which includes timeless pieces like the celeb favorite Cuban 8mm chain in gold, as well as the hottest, newest-selling item: the men's wedding band.
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