Making the most of her virality, Haliey Welch, otherwise known as "Hawk Tuah Girl," has launched an officially licensed costume collection at Spirit Halloween.
Welch became an online hit after she was asked a question in the street about her sex life by Tim & Dee TV—two YouTubers who conduct street interviews. The video was eventually uploaded to YouTube, with Welch going viral for using the onomatopoeia "hawk tuah" to describe the intimate act that makes "a man go crazy in bed."
In recent years, pop culture enthusiasts have increasingly used Halloween as an opportunity to relive their favorite social media trends from the year. Ahead of the spooky season, Spirit Halloween, which supplies Halloween decorations, costumes, props and accessories, is bringing Welch's "hawk tuah" meme—one of 2024's most viral moments—to life.
The company is selling a variety of items as a part of its collection, including Hawk Tuah Express Lubrication Expert Jumpsuits and Hawk Tuah T-Shirts.
Newsweek emailed a spokesperson for Welch for comment on Friday outside of normal business hours.
Customers can purchase a Hawk Tuah Jumpsuit Costume in pink or gray, which both feature the logo "Hawk Tuah Express, lubrication experts, spit on that Thang!" The gray jumpsuit is available in sizes small/medium and large/x-large and the pink is available in sizes adult small, adult medium and adult large.
Priced at $49.99, the official description reads: "You'll look ready to spit on that thang this Halloween when you rock this officially licensed Hawk Tuah Jumpsuit Costume. This hilarious mechanic jumpsuit outfit, offered in pink and gray, features the 'Hawk Tuah' branding so everyone will know that everything is all-natural when you go to the lubrication experts at Hawk Tuah Express."
In addition to the jumpsuits, people can also purchase a selection of Hawk Tuah T-Shirts, including the Hawk Tuah Era T-Shirt, No Hawk No Tuah T-Shirt, Hawk Tuah Thang T-Shirt, and Hawk Tuah Spit On That Thang T-Shirt.
The costumes come only months after Welch went viral in July and since then, she has capitalized on her virality and established herself as a public figure. She has started her own podcast; created her own merchandise and started an animal foundation.
While some people have embraced the meme and Welch's virality, others have criticized Welch for making the most of her internet fame.
"I get it why people are hating on me. People think I cut the line and now have opportunities that others have worked their entire life for," Welch previously told Newsweek.
"But I never asked to be famous, I even tried to stop it once the video was going viral. It's stressful but I'm doing the best I can and that's all I can do. Luckily, Chelsea (her best friend) is always with me and I am starting to enjoy it more each day, especially the travel part. I'm grateful for this blessing but do ask 'Why me?'"
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