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Football superstar Travis Kelce and his brother, NFL alum Jason Kelce, are in talks to score a touchdown with a mega contract for their hit podcast New Heights. According to the Wall Street Journal, the Kelce brothers are seeking a deal that could exceed $100 million, reflecting the podcast's skyrocketing popularity since its inception in September 2022.

Travis Kelce #87 of the Kansas City Chiefs celebrates with his brother Jason Kelce after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024... Travis Kelce #87 of the Kansas City Chiefs celebrates with his brother Jason Kelce after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. From victors on the field to victors off-field, the Kelces transform their playoff success into podcast gold. Rob Carr/Getty Images

There's no denying it — New Heights has quite the following. It's the fourth most-listened-to podcast in the U.S. But it's not just their hard-hitting NFL insights that keep listeners coming back. A blossoming high-profile romance between 34-year-old Travis and pop princess Taylor Swift has also given a hefty leg-up to their audience numbers.

This move comes as both brothers transition into new phases of their careers. Travis, who recently signed a two-year, $34 million extension with the Chiefs, making him the highest-paid tight end in the league, continues to excel on the football field. Jason, 36, on the other hand, hung up his cleats in March after a distinguished career with the Philadelphia Eagles, including a Super Bowl win and seven Pro Bowl selections.

Additionally, Jason is gearing up to join ESPN as a Monday Night Football analyst starting in September and has hinted at a potential coaching role with the Eagles organization down the line. Travis isn't just zeroing in on his NFL career, either — he's also making waves in the entertainment industry. The pro athlete recently snagged a role in the FX horror series Grotesquerie and is preparing to host a spinoff of Are You Smarter Than A 5th Grader?

As they prepare for these new endeavors, the Kelce brothers' podcast remains a key focus. During the season two finale of New Heights aired on Wednesday, July 3, Jason humorously noted the impending break in their podcast schedule due to Travis's training camp commitments, saying, "All that means to me is we've got a nice couple of months off from podcasting. Because I guess in three weeks' time, Travis will be in the middle of training camp, and let me tell you, not enough time to do a podcast—especially the best podcast in the world."

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