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Who knew directing could be as intense as a fourth-quarter NFL drive? Well, for Kylie Kelce, directing her husband Jason in a new ad for Wawa was just that — a mix of fun, chaos, and lots of 'more emotion, please!'

During a behind-the-scenes look, shared on Thursday, August 22 via Instagram, fans got a peek at the 32-year-old mom of three in the director's chair, shouting encouraging words as her beau juggled groceries in their home. "More emotion, J! Like you mean it!" she called out, guiding Jason, 36, to bring a little extra pizazz to the commercial scene.

Retired football player Jason Kelce during the second practice round at the ACC Celebrity Golf Championship presented by American Century Investments at Edgewood Tahoe Golf Course on July 11, 2024 in Stateline, Nevada. Months later,... Retired football player Jason Kelce during the second practice round at the ACC Celebrity Golf Championship presented by American Century Investments at Edgewood Tahoe Golf Course on July 11, 2024 in Stateline, Nevada. Months later, Jason trades his golf clubs for grocery bags in a new Wawa commercial. David Calvert/Getty Images

The clip sent fans into a frenzy of excitement, with comments flooding in to support the dynamic duo. "Kylie Kelce director of the year 👏😂," joked one. Another fan expressed, "I would watch anything with Kylie and Jason. Ads, infomercials, you name it!" The chain Wawa chimed in too, declaring, "the frickin' best."

The ad, set to air starting Friday, August 23, features the retired Philadelphia Eagles center bringing home the goods from Wawa, a brand the couple has cherished throughout their married life. In a heartfelt press release shared with People, Kylie explained, "Directing these Wawa commercials with Jason is similar to the way I manage every day with our family. I try to go in with a plan, but distractions happen, so we just take everything in stride and do our best."

With their three daughters, Wyatt, 4, Ellie, 3, and Bennett, 18 months, returning to school, Kylie noted, "Our days at home look so different than they did a year ago at this time. At the end of the day, Jason and I are a team, trying to keep our household running smoothly in all the chaos, just like so many other families."

The Kecles' partnership extends beyond just family and commercials. Married in 2018 after meeting on Tinder, where Jason's profile humorously failed to mention his NFL career, their relationship has been full of laughter and teamwork. "His profile at the time was, something to the effect of, 'I want to have deep meaningful conversations and talk about getting married and having kids," Kylie shared on the New Heights podcast in 2023. "Jokes on him. Who got the last laugh?"

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