Chick-Fil-A is known for its popular chicken sandwiches, strips and nuggets, but soon it could be the company behind bingeable TV shows.
The fast-food chain is reportedly developing its own streaming service, including a lineup of original shows.
Chick-Fil-A has been working with several major high-profile production companies to create family-friendly shows, according to a report by Deadline. The company is allegedly focusing on unscripted reality programming.
The brand is also working on licensing and acquiring additional content.
One show users of the new service can expect to see is a game show format produced by Glassman Media, which produces NBC game show "The Wall," and Sugar23, which produced "13 Reasons Why" on Netflix. The fast-food chain has reportedly ordered 10 episodes of the game show.
Unscripted shows created for the new service have a budget of around $400,000 per half-hour, according to Deadline.
Chick-Fil-A is said to be looking into scripted shows and animation as well. The service could launch later this year.
The programming development is being led by Brian Gibson, who has worked on the History channel's "Top Gear" remake and Fox's "The X Factor."
The new venture is not the first time the fast-food chain has experimented with content creation. The brand has previously posted original shows to its website, including the short animated film series "Stories of Evergreen Hills."
A spokesperson for Chick-fil-A told Newsweek they could not confirm any details at this time.
Other popular companies have also experimented with original content in recent years. Rideshare company Lyft has created several series, including 2023 game show "Lucky Lyft" hosted by Bob The Drag Queen.
Vacation rental company Airbnb produced a documentary called "Gay Chorus Deep South" for MTV in 2019.
The first Chick-Fil-A restaurant opened in Atlanta in 1967. The chain expanded throughout suburban malls before opening its first standalone location in Atlanta in 1986. The company now operates over 3,000 locations across the U.S.
The news comes as streaming services struggle to hold onto its subscribers. While the platforms are adding more subscribers each quarter, the number of cancellations has also increased each quarter, according to a Samba TV report obtained by Deadline.
The report found that viewers typically leave a streaming service after watching the specific show or film they are interested in, with the exception of Netflix.
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