As the social media landscape continues to evolve, many content creators are cashing in on brand deals. And the cast of Hulu's upcoming reality series The Secret Lives of Mormon Wives are revealing how much they've earned through sponsorships and brand deals.
Many of the titular Mormon wives have previously garnered popularity through #MomTok — a subsection of TikTok in which mothers share anecdotes, life hacks, recipes, and more.
In an interview with E! News, Whitney Leavitt, who will appear on the show, said that payouts from brand deals often fluctuate.
"It's hard because each year is different," said Leavitt, 31. "You could get a really big brand deal like, 'Hey, we want to have like a six-month contract with you,' and then next year you don't get it at all. It varies drastically."
She revealed that she once earned $20,000 to promote an adult toy on social media, however, this was fairly small in comparison to other deals.
Mayci Neeley, also one of The Secret Lives of Mormon Wives castmates, shared that one of the brand deals they signed was worth more than a year's salary for most people.
"We both have gotten one—we can't say what it was—but we've gotten a deal that was $75,000 one year," said Neely, 29.
As the two wives indicated, the rate at which the deals come in often ebb and flow. But they hammer home that having a good social media presence is everything. Back in 2022, Mormon Wives castmate Taylor Frankie Paul exposed some extramarital affairs within the Mormon community, sparking a very public swinging scandal.
While Leavitt posited that this led to more publicity, Neeley said it sparked aversion from some brands.
"I threw an event for my business launch that I did on the show and I had a couple of vendors that almost pulled out because they're like, 'Wait, are you in that swinging stuff?,'" said Neely. "So, I think reputation-wise would took a little bit of a hit, but income-wise I don't think it really affected us too much."
Tune into all the drama when The Secret Lives of Mormon Wives premieres on Hulu, Friday, September 6.
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